What To Expect

Lead content development from concept to copywriting to bring brand voice to life and speak directly to your target customer(s) addressing their needs, inspiring them, and moving them to action.
Implement content distribution strategies to maximize reach and engagement, including SEO optimization, web content, social media promotion, email marketing, and paid search.
Develop, execute, analyze, and optimize marketing & demand gen campaigns to improve performance and report results to leadership teams to make informed data-driven decisions about the spend.
Collaborate with other departments such as product development, demand gen, sales, and customer success to ensure that marketing campaigns are consistent with the overall business strategy.
Evaluate market competition and trends, and assess data to align with insights to inform go-to-market initiatives.
Execute content strategy and associated marketing calendars that support inbound marketing projects and generate demand.
Manage across teams of writers, designers, and multimedia specialists – to maximize the talents, set expectations, and ensure accountability.
Manage external agency, design, and freelance partners.
Keep teams up-to-date on industry trends and ensure that the company's creative output is bold, on-brand, and effective with its target audience.