Case Study 03
SEO-Ready Website Relaunch
Strategy & Skills:
On-Page, Off-Page SEO Writing, ADA Compliance Mitigation, Internal Linking Strategy, Blogging/SEM
Campaign Overview
The website for an emerging brand had not been designed with an SEO strategy and had low traffic numbers for non-branded organic search. There also had been no optimizations to comply with ADA requirements to make accessibility accommodations to enable the disabled public access to the site.
Goals: Rewrite top- and sub-level landing pages; add meta and alt tags and redesign creative website assets to align with target SEO keywords and ADA requirements.
Target audience: prospect patients and/or family members looking for cancer rehabilitation therapy and support services.
Objectives and KPIs
- Generate higher SERP in Google results, increase brand visibility, and traffic to home page, ensuring that search terms would be reflective of business goals.
- Use blog to capture ongoing new traffic to the site.
- Gain continuously improved visibility against tracked competitors.
Results
The charts reflect the success of this approach in the relaunch on Feb 27, 2023. A regular series of blogs carried into SEM to nurture steady traffic.
