Case Study 01
Results-Driven Paid Search Demand Gen, Multi-Brand GTM Campaign
Strategy & Skills:
Google Ads, Website SEO, Competitor Insights, B2C Messaging, Ad Performance Optimization (actual ads shown below)
Campaign Overview
Goals: TOF Brand Awareness (website SEO) through BOF Lead Acquisition for 15 brands facing increasing competition from established brands and new entries into key US markets.
Target audience: prospects looking for healthcare services or providers.
Objectives and KPIs
- Generate effective and continuous inbound traffic model for new users
- Grow traffic to landing pages
- Increase QMLs
Lead Generation
- Optimized core landing pages for improved organic search rankings (2022); used Google Search Console to identify real-time search terms with high traffic volume and build into campaign search keywords.
- Launched a Google Ads campaign to complement the SEO strategy, targeting keywords.
- Used lead generation methods of website contact forms and click-to-call.
Results
4Q22 into 1Q23, lead generation brought in 1200+ leads with Google Ads responsible for 91% and SEO organic accounting for 9%.
Website organic visitors climbed by 40% compared to previous year, yielding 108 leads from SEO efforts.
ROAS improved over the time period, contributing a 6:1 return with $3M revenue capture.